The Jordan Tourism Board invited me to partake in one of Jordan Trails guided hikes. This hike was from Wadi Rum to Aqaba, and took 5 days from start to finish. We wild camped and hiked for over 100km.

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The brief was to create an instagram post, reel and stories documenting the trail. I made a large amount of content for them to go above and beyond their expectations.

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The insights from the instagram post brought back some great returns as you can see below.